Attention Quotient


AQ™ is a new metric to measure human attention. We’re creating the world’s first global psychology with AQ™.

For the first time, we can quantify human attention and see its impact on health, work and play. Attention training is an essential aspect of mindfulness, which enhances mental health, improves executive functioning, concentration and memory, reduces burnout and improves physical health.

AQ™ will help you strengthen your attention, like a muscle, through personalized mindfulness trainings.



  • One of the world’s oldest neurological protocols that has been around since ancient times and its specific application developed by Dr. Hans Berger in 1924
  • The proven mathematical model behind IQ, the widely followed metric to measure human intelligence
  • Proprietary technology backed by a decade-long clinical research



Simple, using your iPhone camera lens or Apple Watch sensors.


Place your finger on your iPhone camera lens. We read your heart activity using the PPG optical technology.


Focus for two minutes with your eyes open, and two minutes with your eyes closed.


We analyze your heart activity during the test to measure your attention.

More details on Apple’s photoplethysmography (PPG) technology here.


The app measures attention through a combination of heart rate readings and their individual variations:

1. Alpha state (when our eyes are closed)

2. Beta state (when our eyes are open)

3. Differences between the two states

4. And cognitive awareness of our somatic state

More in-depth explanation of the science behind the AQ™ test coming in Jan 2021 on our blog.


Similar to IQ, AQ™ is a measure of a person’s own skill level in comparison to others.

AQ™, however, is a global metric that updates in real time.

Your AQ™ score takes into account five mental factors:

The 5 Qs of AQ™ are its five component states that provide you a measure of specific states of overall wellness. Every AQ™ test gives you an overall AQ™ and its 5 Qs.

More information on how to read your AQ score can be found on our FAQ.

More in-depth explanation of the 5Q’s coming in Jan 2021 on our blog.



Q1 is a measure of your capacity to efficiently perform your activities during everyday waking state.


Q2 is a measure of the quality of your waking rest, which reflects your sleep quality and your waking state when you are alert and ready for action.


Q3 is a measure of your ability to go inward, allowing you to self-reflect and be self-aware.


Q4 is a measure of your ability to manage your anxiety. It is a more precise and detailed anxiety measure than our Wellness Monitor.


Q5 is a measure of your awareness of your internal bodily state, which allows you to survey your internal self.


The AQ Personalization Engine uses your test scores to curate your personalized mindfulness training.

No more browsing through reams of content to find what’s right for you.

Mental fitness requires more than just meditation. Our trainings offer you guided lessons, meditations and exercises for a comprehensive approach to mindfulness – a complete system for lasting psychological transformation.


  • Developed by globally renowned teachers and neuropsychologists.
  • Based on neuroscience, mindfulness and psychology.
  • Creates lasting emotional, physical and mental benefits.
  • Check out a sample of our training here.

More on our mindfulness advisors and teachers here.



The AQ™ app offers an additional feature, a Wellness Monitor, for Apple Watch users.

The Wellness Monitor informs you if you are anxious or calm in real-time, 24/7.

We determine your wellness state by analyzing your heart rate variance over a predefined period of time using your heart rate data from Apple Watch sensors and our proprietary technology.

During this state, you are in a productive state of mind. The AQ app will encourage you to tap into your creativity by sending you a creative boost like a short story or a poem.

During this state, you experience worry, unease, or nervousness. The AQ app will encourage you to take a wellness break by sending you a soundscape or a breathing exercise to restore your balance.

The neutral state is your baseline. It is not necessarily an unproductive or undesired state.

more in-depth explanation of the wellness monitor coming in Jan 2021 on our blog.

Mindfulness Advisors

Dr. Robert Thurman

Sharon Salzberg

Dr. Nida Chenagtsang


  • Q.
    Is the AQ™ app only available on the Apple platform?
    Yes, for now. We plan to launch AQ™ on other platforms (Android, Samsung, etc) some time in 2022. Join our mailing list to stay tuned for all our latest updates here .
    Do I need to have a smartwatch to measure my AQ™?
    No. You can measure your AQ™ and access all of your personalized trainings on your iPhone. The Wellness Monitor feature of the app however requires an Apple Watch.
  • Q.
    Who owns the AQ™ metric?
    AQ™ is a proprietary metric developed by Mindwell Labs, Inc. The metric and its associated trademarks are exclusively owned by the company.
    Who is my AQ™ score compared to?
    Your AQ™ score is compared to everyone who has taken the test on our app. Our comparative user base currently includes people from over 47 countries, and growing! We are building the world’s first global psychology with AQ™ – with an objective, automated metric that updates in real-time and is free from human errors and biases.
  • Q.
    How is the Wellness Monitor different from the AQ™ test?
    The Wellness Monitor analyzes variations in your heart rate in real time via your Apple Watch. Think of it as a high-level, passive tracker that analyzes how you’re doing throughout your day. The AQ™ test takes a deeper dive into your biomarkers, and its results are used to create your personalized training path in order to improve your mental fitness. As an analogy, checking the Wellness Monitor is like a quick pulse check by your doctor to assess your current and immediate mental state, and the AQ™ test is like getting your detailed blood work done for a deeper and more accurate diagnosis of your mid- to long-term mental state.
    What should I do with the information I get from the Wellness Monitor?
    The Wellness Monitor provides you constant, ongoing insight into your mental health as you go on with your daily life. It is also a great tool to learn which of your activities make you anxious and which calm you down. Feel free to check it during, or before and after, an activity (e.g., meeting, commuting, meditation, etc.) to see the impact of that activity on your wellness. You do not have to do any analysis – we do all of that for you!
  • Q.
    How often should I be training?
    On a daily basis, if you’d like! Once you’ve completed a training, your next training in your personalized mental fitness training path will appear on the next day. All of our trainings are designed to be highly flexible. You can choose to spend as little or as much time as you’d like for each section. For example, you can dive deep into each exercise, or skip them and go straight to the meditation. If you get stuck, you can go back at any point to review the material. If that doesn’t help, you can always just start again.
    With that said, training the mind is like training the body. Repetition bears more fruit than sporadic bursts of intensity. Training an average of 3-4x a week is a great start to working out your mind.
    How is the AQ™ app’s meditations different from the meditations I’ve been doing on other platforms?
    We emphasize meditations that involve visualization. Visualization practices are scientifically proven to develop valuable cognitive skills and insights. They are at the heart of both creativity and mindful awareness. Check out a sample training here.
  • Q.
    Who can see the Training Forum?
    Forums are tied to each training and viewable only by those in that training. In other words, when you start a training, you’ll be able to view and post content within that training’s Forum.
    Who answers the questions on the Training Forum?
    The Training Forum is used for peer-to-peer discussions between users undergoing that training. If you have a specific question for us, please email us directly at
  • Q.
    How should I use the Training Journal?
    Use the Training Journal to complete each training’s Practice section, which includes written exercise questions. Similar to Forum, the Journal is tied to each training. It allows you to save your answers to training exercises within the context of that training in a centralized location within your app for your future reference and edits.
    Who can see my Journal, and do I have to use it?
    Your Journal is completely private. None of its information is ever shared publicly with others. The Journal is an optional tool for you. We recommend that you take the time to journal down your experience with the trainings, digitally or on paper, so you can reflect upon your mental fitness journey.
  • Q.
    How accurate is the data in the AQ™ app?
    All of our work is backed by research studies and specific clinical trials we have conducted over a decade-long period. The AQ™ app accesses your raw biomarker data as measured through your iPhone or by Apple Watch, which is then analyzed and synthesized using our proprietary framework in order to offer you insights about your mental fitness.
    What will Mindwell Labs do with my data?
    Mindwell Labs respects and protects your privacy. All of your data is completely safe with us. We never share it with third parties. More about our Privacy Policy can be found here.